The Brand Called You

Why would I want to brand myself? Did you know you can measure your online KLOUT? Maybe these questions make you feel out of step with all the social media out there.  But have no fear, we spent the evening hearing from Susan Jones, a student of Eric Schwartzman and expert in her field of interactive marketing. She left us with some great ideas that you can implement one step at a time.

Susan helped us focus on the key social media tools that we can all leverage to brand ourselves. We learned the importance of establishing a brand presence, creating content, promoting, monitoring and managing it.   If you want to know more about creating your personal brand, check out Susan’s slides (slides may take a moment to load) or contact us and we will share.

The Brand Called You

Susan K. Jones is a tenured, full professor of marketing at Ferris State University. She is now entering her 24th year at Ferris. Susan teaches advertising, direct marketing and interactive marketing. She is the author, editor or co-editor of more than 30 books on time management, art collectibles and marketing, including several books that she uses in her Ferris classrooms.
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